Internet Marketing For An Online Business – Tips and Strategies

internet marketing for an online business

With so many different ways of internet marketing for an online business getting visitors to your site may seem complicated and overwhelming.  Knowing what works, what doesn’t and where to even start could probably help a lot.

Here are some simple tips and strategies to get your online business unlimited traffic that converts.

What makes an online business successful?  Loads of traffic that convert into people doing whatever you want them to do.  This can be signing up for your email, buying something your selling, or just giving you their information.

Use the following internet marketing tips and strategies to get more traffic to your website.

Internet Marketing Tips and Strategies

The best place to start is to make a step by step plan of what your going to do and how your going to do it.  Then stick to the plan no matter what.  I can not tell you how many times I have come up with a step by step internet marketing strategy only to find something more interesting or that I thought would work better, faster.  This got me no where fast and I winded up having to start from scratch again.

The worst part is that I was actually making money when I decided to switch to something else.  

The following are internet marketing strategies that I have used to market my online businesses and have worked for me.   

1. SEO

Search Engine Optimization is using different on-site and off-site methods in order to get your website to the top of the search engines.

This mostly consists of pleasing google so they will rank your website on the first page, preferrably in the top spot.  If you are thinking that you could never do that, trust me, it is possible.

Here are some tips to get your website ranked:

1. choose keywords that have low competition but high search volume.

2. use your keyword as your title, and include it in the meta tags

3. use images and put your keyword in the alt tags

4. use original content

Now this all might sound greek to someone just starting out.  If you would like to know how to start a website from scratch and get it ranking high in google, read my review of what I consider one of the best sites that show you how to do it.  You can join for free and they even have web hosting and give you two free websites.

Read my review here:

Internet Marketing For An Online Business

2. Social Media

Share your site on social media sites like facebook, twitter, google+, instagram, linkedIn, pinterest, and tumblr.

Most successful businesses today have a social media presence and a clearly defined social media strategy.  This may include having a facebook fanpage, posting content consistently and non-promotional sharing. Non-promotional sharing  encourages social sharing that grows your following, and creates an awareness for your brand.

Be careful what you share though, you want to come across as thoughtful and kind not biased and pigheaded.

3. Email Marketing

Email Marketing is not as hard as some people make it out to be.  All you need is an autoresponder, a way for people to sign up to your list, and messages to send them which promote whatever you want to promote.

Some autoresponders charge you for how many people are on your list, but Trafficwave has a fixed price no matter how many people join your list.

To get a free 30 day trial to Trafficwave click on the banner below:

Email Marketing

To get people to join your list all you need is to offer them a free incentitive.  One smart way to do this is to find a plr ebook or report and put your business links inside.  You can get 1000s of plr and reports to give away plus strategies on how to do it at


4. PPC(pay per click)

While the other internet marketing strategies on this list you can start for free, PPC or pay per click advertising does involve spending some money.  If you do use this to get business to your website, be careful.  You can wind up spending more than you make.

Make sure you know what you are doing.  If you are interested in ppc marketing then the course I mentioned earlier can teach you the right way to do it.


5. Video Marketing

It seems there are a lot of people making money with youtube these days.  These people know how to get their videos seen.  If your unsure how to make a video there are many different video creation software that are easy to use.  Just do a google search to find them.

Many of the free video creators out there do come with watermarks and you have to pay to remove them but sites like sometimes have free trials so you can so you can experience making videos without the watermarks.

If you want a more sophisticated software and have time to learn how to use it, Blender is a free open-source, professional program that has been used to make video games, animated films, 3D interactive applications and so much more.  There are many tutorials on the internet on how to use Blender but if your just starting out and are not technically capable, I would stick with the more simple programs.

Once you are in your youtube account and have uploaded your video, here are some tips and strategies to get your video seen by more people.

  1.  write an interesting and descriptive title for your video, make sure to include your keyword in your title
  2.  write a decriptive description, include your website url and keyword in the first sentence of your description
  3.  add 5 – 10 keywords in your tags, anything more might seem spammy
  4.  share your video on facebook and twitter along with other social media sites, youtube makes this easy to do
  5.  get as many likes and comments as possible
  6.  make your video go viral, if your video is entertaining enough people will share it

These are just five of the many different ways you can do internet marketing for an online business.  I will go over more in future posts along with tips and strategies to get even more website visitors.

If you have any questions or comments, please feel free to share them below in the comment section.

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Hi, I enjoyed reading your post! I found it very helpful. I agree with you that having a plan and stick to it is very important. I used to jump around trying to find a faster and easier ways strategies and only to end up starting all over from scratch. I can definitely use other tips you offered to make my website better. What exactly is alt tag and how do you put keyword in the alt tags? Thank you for sharing!

Thank you. I’m glad you found it helpful. An alt tag is an image attribute in html which provides alternate text for the image in case for some reason the image can not be seen. For instance when the connection is slow or someone is using a screen reader they can tell what image should be there by the alt tag. WordPress makes it easy to add an alt tag. Just click on the image when you are editing a post and click on the pencil in the icons that pop up. This will take you to the image details. Add your keyword in the alternative text field. This will put your keyword in the alt tag. Don’t forget to update(use the update button) the image details and your post.

I enjoyed reading this article. It is informative and cites other web pages, Spark.adobe and Blender, where it is possible to learn basic video. I am new to internet marketing and have wondered how to do this. You have answered my questions. I have also bookmarked your site for further reading.
Thank you,

Thank you for sharing these tips and strategies. I have actually done a little bit of all 5 that you mentioned though I’m really getting my feet wet so to speak with email marketing. One of the things you listed under SEO is to put keywords into alt tags for images. I realize I have now that I have not been doing that so I’m going to change that today when I add new content to my site. I must also say that I wish I would’ve discovered Trafficwave for email marketing when I was first looking for one as I like the fact that it will always be a fixed monthly price no matter how many people are in your list. Great stuff!


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